AI Insights · Timothy · January 2025
Top 5 iOS Personal Finance Apps in Brazil: Q4 2024 Performance
Explore the performance trends of the leading personal finance apps on iOS in Brazil during Q4 2024, highlighting key metrics like downloads, revenue, and active users.
In the fourth quarter of 2024, the personal finance app landscape on iOS in Brazil showcased notable trends across the top five applications. The data, sourced from Sensor Tower, reveals insights into their weekly downloads, revenue, and active user metrics.
Mobills - Budget Planner experienced a fluctuating revenue pattern, beginning at approximately $20.4K and peaking at $27.2K in the final week of December. Downloads saw a significant rise towards the end of the quarter, reaching 15.9K, while active users increased from 284.8K to 317.8K by the quarter's end.
Organizze Budget Planner saw a varied revenue trend, with a high of $8K at the quarter's start and a similar peak at $7.9K in late December. Weekly downloads rose notably to 3.9K in the last week of December. Active users showed a steady increase, reaching 69.8K by the end of the quarter.
Splitwise maintained a steady revenue increase throughout the quarter, culminating in $8.1K at the end of December. Downloads surged from 899 to 23.3K, while active users grew significantly, ending the quarter at 192.4K.
Despezzas: controle financeiro saw a decline in revenue from $4.7K to $1.2K. Downloads also decreased from 3.2K to 542. Active users followed a similar trend, decreasing from 21.7K to 15.5K.
Minhas Finanças | Pessoais achieved a slight revenue increase, ending the quarter at $1.2K. Downloads rose to 2.6K in the final week.
For more detailed insights and comprehensive app performance data, visit Sensor Tower's website.
